Jenny Nordberg (b. 1978) is an industrial designer MFA based in Malmö (Sweden), who works exploratory and interdisciplinary to expand the contemporary notion of design, and of the designer. Whether an experimental, conceptual or commercial project, her practice is always driven by a search for alternatives and counter-strategies to irresponsible mass production. Stylistically, her work is characterized by brutalism and minimalism cleverly combined, often leaning on chance as an important element.
Navigating between art and design, her research and studio work focus on how we produce and consume today, how we have done so historically and how this can be done differently in the future. By exploring questions such as these, Nordberg seeks to transform the preconditions of design and encourage it to take a more engaged position. In her two ongoing projects 3 to 5 Minutes (2015–) and 3 to 5 Seconds (2014–) she examines how different properties of the mass-produced and the handmade can be combined in a craft-based context, thereby raising questions about speed, time and value. Some of these rapidly handmade objects have been made in front of a video camera or an audience, disclosing the actual production process as well as her distinctive sense of humour. Her most recent project At Your Place Production (2015–) further elaborates the notion of transparency by offering a bookable service that cuts out all traditional intermediaries in favour of an extremely local production – set to take place in your home or at your working place.
Nordberg has exhibited her work and held lectures and workshops nationally as well as internationally. She is the recipient of several awards and grants, among others Elle Interior Design Award (2011) and Wallpaper Design Award (2010). Previously as the co-founder of Apokalyps Labotek (2008–13) and currently with Jenny Nordberg Design Studio and collaborations like Mines Above Ground, she continuously and innovatively contributes to a more progressive design field.
Aside from her own practice and assignments, she has worked with curatorial projects such as Den Nya Kartan (The New Map) – a touring exhibition initially presented at Form/Design Center in Malmö (2015). Nordberg is also the founder and creative leader of SPOK, a platform established to map the possibilities for local production in Sweden, launched in February 2016.